About Cha Am
200km south of Bangkok, along
the western seaboard is the beach towns of Cha-am. Once a low-key
fishing and market village, Cha-am has grown in popularity,
particularly with local Thais who yearn for a weekend escape from
the hustle and bustle of Bangkok. Thailand's longest white sand
beach is the main feature of Cha Am.
Cha-am is mainly known for its fresh
seafood, and eating and drinking in a relaxing seaside environment
is the main draw for the locals. The local fare can be enjoyed at
both open-air eateries with umbrella-shaded tables out on the beach,
and more traditional restaurants near the north end of the beach or
cantilevered out over the water on stilts at the edge of the harbor.
The beaches are very nice with warm gentle waters perfect for
swimming. Cha-am's beach is divided in two by
Naranthip Rd which runs from town till it bisects the beach road,
Ruamjit Rd. To the north guesthouses and shops cater to Scandinavian
and European tourists who have staked out a small claim, while to
the south, the beach strip is dominated by Thai tourists.
With no real center, the town stretches along the length of
the white-sand beach, said to be Thailand's longest. However, the
post office and market are near the train station, and these three
landmarks constitute the old center.
The beach has plenty of
deckchairs and umbrellas for rent, and beer, soft drinks and tasty
seafood are available all day long from local vendors. There is a
good selection of accommodation set back from the beach, with small
hotels for budget travelers and more luxurious big-name chains for
those looking for something a bit more comfortable.
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